The marketing profession is full of irony. Marketing professionals are skilled at their job, whether it’s promoting products, building brands, or selling services. Many need to create compelling messages that will convince employers of their experience and talent when marketing.
The resume is a crucial area where marketers need help to build their brand. A practical summary has many essential elements. These include the basics (grammar and spelling checking) and more specific industry-specific steps such as portfolio development.
Marketers should do one thing with their resumes: catch the attention of hiring managers. It’s easy to stand out from the crowd by taking the time to detail your most valuable experiences and achievements in the best way. This will help you build a case for your qualifications.
Gaining a competitive edge for the most sought-after jobs
What is your ideal job in marketing? Do you want to work for a well-respected brand or agency? One that pays well? One that allows you to work on innovative and exciting projects. It doesn’t matter what it is; many likely want the same job. To win the position of your dreams and to follow your career path, you will need to be different from other candidates.
Your resume should be a clear and detailed record of your professional history and achievements. This is one way to stand out. It’s often the first impression that you make on employers and recruiters. Marketers should be aware of the importance of that first impression.
Many marketers and professionals use resumes to list previous jobs and a few corresponding responsibilities. This approach could be better. It tells potential employers nothing about your abilities or what you have contributed to the company.
It’s not a good idea to tell potential employers that you wrote PPC ads copy or managed social media accounts at a previous job. These things could be left to a monkey. Given their cost or how many customers are engaged in your social activity, what number of clicks do these ads get?
There’s no reason not to be able to provide specific and verifiable proof of your value with all the tracking, analytics, and automation technology available to marketers. These are examples that you can use to help build your resume.
Prospecting email opens doubled, the click rate up to 80%, and the email list grew from 10,000 to 14,000 leads over a year.
Redesigned and optimized site to reduce page loading by over 2 seconds. Click-through rates to landing pages have increased by 40%
Segmented mailing lists according to demographic and buying stage reduced the cost per lead from $10 – $6 and increased call center contacts by 29% in 18 months.
Marketing today is about optimization, measurement, and accountability. Any experienced employer will flag a resume that doesn’t show these qualities.
This is a common problem, but it’s good news. This means you can speak with authority about your business impact and stand out from the other candidates who need to learn how.
Complete your Resume
Showing that you have had success in the past is a great way to convince employers that you are a future success. You can also list your significant improvements that have directly impacted the company’s success. This is a great way to show how successful you are. Can you name any campaigns or initiatives that deliver that you are a skilled worker and ambitious?
All roads lead to the bottom.
Return on investment is the gold standard in marketing success. Your resume will be stronger if you can tie your success to ROI.
This should explain the value of the resources you have invested. $X budget, $Y time spent, $Y revenue generated.
It’s sometimes not possible to give this information. You may be in a senior position and didn’t have the data or weren’t involved in reporting and budgeting discussions. The information may be highly confidential and proprietary and cannot be seen by anyone outside that organization. The reason doesn’t matter; you must be creative in how you tie your ROI.
It’s also essential to emphasize reporting metrics linked to financial value. Avoid vanity metrics that are attractive but have no immediate ROI, such as brand awareness or Facebook followers. Instead, highlight the impact of these metrics on engagement, leads conversions, sales, and other key performance indicators. Show how you exceeded expectations and contributed to a more extensive marketing operation by examining the KPIs that you were given by your manager.