It’s easy to build a landing-page. drag-and-drop builder, like allows you to create a professional landing page without needing to be a programmer.
It is not a good idea to go in blind. To give you a better head start, here are some best practices that have been proven time and time again to boost conversion rates and reduce cost-per-acquisition.
11 Best Practices for Quick Landing Pages
First, the best landing page practices are meant to be a guideline for your first landing page. Then, let your customers choose the page they believe will convert the most, ensuring they receive a tailored experience through our custom landing page design service.
Make sure your advertising messages match your ads
You should use landing pages to send people to a page that matches their expectations. You can signal to visitors that they have made a good click by matching the copy and design of your landing pages with the ads that you are running on search or social.
If you’re running many ads with different headlines, consider creating variant pages to ensure message match. Consider creating variant pages or using dynamic text replacement to match your message if you are running multiple ads with different headlines.
Keep the action on the top of the page
The upper half of a newspaper’s front page is referred to as “above-the-fold”. It’s more common to use it today to describe what is visible on the screen before you scroll down. It’s important to maximize the real estate you have.
Make sure your CTA is clearly visible to visitors by placing it above the fold. Don’t put too much on the screen, as this can make your CTA difficult to read.
Pro Tip: Because screen resolutions vary, should be designed for the devices that most people actually use rather than what is displayed on your new iPhone or laptop.
Use cues that direct the eye
Visual indicators that draw the eye down are a great idea. It is rare for a landing-page to be so brief that nothing appears beneath the fold. These cues include literal pointers like arrows as well as other shapes or images that will keep the visitor scrolling.
Use similar directional cues to help your prospects find your CTA. Use bold colors, contrasts and a shape that is easily identifiable (buttons should look just like buttons) to make the CTA stand out. Use arrows or animations to attract attention.
Demonstrate your product/service
Showing your service or product in a realistic context can help visitors to imagine themselves as customers. This is also a great way to explain how your product works. Visuals are a great way to grab and hold their attention. This is best done in your hero image section.
Remove navigation and distractions
Avoid distractions. A good landing page should focus on one conversion goal. Avoid adding unnecessary links to your landing page. This includes site navigation, calls to action or links to your homepage. Your landing page is most effective if you leave it alone.
Include (authentic) social proof
The majority of your visitors will distrust the typical marketing hype. They’ve probably heard everything before, unless you’re a truly original person. Even if you have the best copy, adding the voices of customers and members of the community can give your claim an authenticity that the best copy cannot.
No one will be convinced by the glowing testimonials of Jane Doe, Anonymous or Satisfied Customers. These testimonials can be humanized by adding personal details like full names and job titles, residences, dates of purchase, biographical information, portraits or videos.
Use clear, compelling copy
It shouldn’t sound like copy. It should be straightforward and clear. It should be as easy to read as the cereal box back. While some offers require longer copy (and longer landing pages), the majority benefit from keeping it short. Consider fewer paragraphs and more bulleted list.
Tip: Have people who don’t know your business read the headline and supporting copy. Ask them what you are offering and how you can solve a problem. It’s unlikely that the copy will be very effective if they cannot answer clearly.
Keep it Fast
We Report on Page Speed for Marketers shows that 70% of consumers say loading time affects their decision to purchase. You’ll lose many potential customers if your mobile pages take longer than 3 seconds.
Avoid adding unnecessary elements to your landing page that will slow it down. Everything you add should serve a purpose. Make sure that all images have been optimized, and you’ve followed Google speed recommendations.
Still not fast? Use Google Accelerated Mobile Page (AMP) for pages that load at near-instantaneous speeds.
Design the right device
In many campaigns, a large number of people browse on their smartphone. You might be aiming at people who are on the move. The screens will be smaller and the interactivity will be limited. Load times will also be slower.
These qualities will not improve your mobile conversion rate. Instead, create a mobile responsive landing page which adapts to the devices. The layout can be changed, CTAs can be made more visible and images can either be reduced or removed.
Update and test your landing pages
The best way to make sure you are converting as many people as possible is by A/B-testing your landing pages.
Do you have a feeling that the headline of your form isn’t working for you? You want to arrange your questions differently on the form? Your boss wants your CTA button to be fluorescent pink.
Make sure you test it before committing and base your decisions on data rather than gut instinct.
The builder allows you to split traffic into variants, and track which page performs best. With tracking tools such as Google Analytics, Hotjar and LeadsRX you can optimize your page.
Use a template
Everyone wants to be unique. If you are just getting started (or have limited developer resources), can help you achieve impressive results. You can start with a template, and customize it to suit your brand. Sites such as ThemeForest offer hundreds of professionally-designed landing pages. We offers hundreds conversion-focused templates that were developed with best practices in mind.
Lead Gen Landing Page Best Practices
Lead gen landing page tips are similar to those above, but they need to be infused with a little bit of magic in order to be effective.
Here are a few additional tips that will make a big difference to your nurture-based campaign:
Reduce friction by using multi-step forms
No one likes paperwork. Long forms are also not liked. When you have to ask many questions, it is best to break it down into multiple steps. Spread out 15 fields on one page. Start with the easy questions first (“What is your name?”), before moving on to the more sensitive ones (“Are You an Innie or Outie ?”).?”).
Avoid manual entry
It’s easier to choose one of five options than to ask each visitor to manually type in their answer. This will lead to more conversions. If you are collecting data for other reasons than lead follow-ups, such as market research, this makes it much easier to crunch the numbers.
Include a privacy statement
Lead-gen forms collect personal information and require a bit of discretion. Include a link to the privacy policy of your website. This will assure your visitors that they are safe. This is mandated in a number national and international laws like GDPR. You don’t have an entire team of attorneys on retainer. You can find a lot of privacy policies online.
Thank you
You can open up new possibilities by directing visitors to a separate “thank you” page or popup after they have completed a form. Not only does it let them know that the form was submitted, which some landing pages overlook, but you can also re-engage with them.
You can, for example, ask them if they would like to subscribe to your newsletter or go another section of your site. You can also immediately upsell a customer who has signed up for a free trial to a premium membership. You can also use this opportunity to sweeten things up with an extra offer. You have a lot of options after conversion.