The Australian Privacy Principles govern how you store, use, and collect personal data. They were partly created to address problems arising from the rapid advancement of online data collection methods.
These principles apply to businesses with a turnover exceeding $3 million annually or, more importantly, any company that “trades personal information.”
These significant changes are in how you store and use personal information. This can have a substantial impact on your direct marketing efforts.
Few businesses are as successful today as those with websites that include a strategy for collecting personal information through online sign-up forms and creating email addresses. These three simple steps will give you a snapshot of the exposure of your business and help you avoid paying fines of up to $ 1.7 million.
You should identify where personal data was collected and how it was handled. Also, determine how it is stored. It is a good business practice to remember where personal information has been collected, how it was taken, and how it was stored.
Do direct marketing activities?
You must inform your customers that your business may collect their information for direct marketing purposes. Also, provide an opt-out option for those who do not wish to receive marketing communications from you.
Make sure your partners and consultants comply with
Are your digital, advertising, and marketing agencies members of industry associations that adhere to Australian standards?
Sushi Digital has been designated a Business Member of the Australian Web Industry Association. It has been responsible for following the guidelines and principles of the Wide lines initiative.
Compliance is easy and doesn’t take too much time. If it seems too complicated, give Sushi Digital a call! We can assist you with direct market best practices, unsubscribe strategy, and disclosure guidelines.