Influencers may recall Instagram for some. The digital marketing community has become accustomed to using this term on platforms such as LinkedIn.
LinkedIn could be colorful and more entertaining. It doesn’t need to be so boring. Influencers in digital marketing keep you up to date with new trends and provide key points that are interesting for your marketing strategy.
Influencer Marketing on LinkedIn
LinkedIn is a platform that many users use to find jobs or talent. The user experience changed after the social media platform evolved its algorithm and structure. LinkedIn Learning has made it a place for online learning and an opportunity to become a blogger.
LinkedIn content is now essential. It is not enough to share the perfect post. It is important to find ways to reach out to more people. LinkedIn’s digital marketing influencers have a lot of experience. They interact with representatives of the industry, such as marketing specialists and decision-makers.
You can learn from the experiences of LinkedIn influencers by being a member of their network. As a digital marketer, startup founder, or digital marketing expert, you can find ideas to improve your LinkedIn marketing strategy.
12 Digital Influencers on LinkedIn
Influencers, experts vetted by LinkedIn, are a valuable resource and can create content that is useful for companies looking to reach the right audience.
We have listed the top 12 LinkedIn influencers in digital marketing. Join their community to learn more about digital marketing.
- Ann Handley
- Clara Shish
- Joanna Wiebe
- Brian Solis
- Simon Kemp
- Jay Baer
- Rand Fishkin
- Gary Vaynerchuk
- Neil Patel
- Whitney Johnson
- Scott Stratten
- Pam Moore
Handley has actually become a well-known figure on LinkedIn and other platforms for her insightful insights into content marketing, as well as her clear communication of writing strategies and digital marketing. She is also the author of “Everybody Writes “: Your Go-To Guide to Creating Ridiculously Good Content. The book offers a comprehensive guide on how to write high-quality, engaging content for both beginners and more experienced writers.
Ann Handley’s engaging content, including articles and blogs, has resonated with a wide audience, contributing to Ann Handley’s prominence in the digital community.
She is a speaker at conferences, events, and other venues where she shares insights on the changing landscape of digital marketing and social media strategies.
Joanna Wiebe, the original conversion copywriter, created copyhackers.
For nearly 15 years, she has optimized copy for companies like BT Canva, Glowforge Intuit MetaLab Prezi SAP Sprout, VWO, Sprout, Sprout, Sprout, Sprout, Sprout, Sprout, Sprout, and VWO. She has also coached more than 70,000 individuals in early-stage startups, large businesses, international agencies, and independent establishments.
She recently partnered up with LinkedIn Learning in order to create a new online course for the countless number of students they have.
Follow her to get inspired about content marketing and startups.
Brian Solis is a global innovation advocate at Salesforce. He is also an 8-time best-selling author and keynote speaker.
For more than 20 Years, he has studied Digital Darwinism in order to understand how disruption affects businesses, markets, and society. His research also focuses on digitalization, CX design, experience, innovation, cognitive enterprise, and the “future of” industries, trends, and human behavior.
Explore his LinkedIn profile to learn more about digital marketing and the future.
Simon Kemp is CEO of Kepios. He can help you understand digital trends. He has worked with some of the most respected brands in the world, such as Unilever and Google. He is also a frequent speaker at events and conferences around the world.
More than 230 nations have read his books, reports, guides, and marketing guides. They’ve also watched his videos.
Follow his LinkedIn profile to stay up-to-date with digital marketing. This includes digital statistics, marketing demographics, and social media strategies.
Jay Baer is the founder of Convince & Convert. He is a marketing and customer service expert, an author, and a speaker. He is known for his marketing expertise and has written several books, including “Youtility”: Why Smart Marketing is about HHelp, not Hype and “Hug Your Haters.”
Baer is also the host of the podcast “Social Pros,” where he interviews social media experts and other digital marketers. He is a frequent speaker at conferences, events, and other gatherings, where he shares insights and strategies about marketing, customer service, and digital business.
Rand Fishkin, one of the most prominent figures on LinkedIn, is popular for many reasons. Many of them stem from his expertise and leadership in digital marketing.
Fishkin’s affiliation with Moz, a well-known SEO company and digital ecosystem, has increased his credibility. Fishkin’s opinions on industry trends, future predictions, and best practices are sought after. His online presence allows him to reach a wider audience.
Rand Fishkin, like these influencers, is a well-known speaker and author. He has shared his digital marketing, SEO, and entrepreneurship insights at many conferences and events.
Gary Vaynerchuk, who has more than 5 million followers on LinkedIn, is one of B2B’s most influential voices.
Vaynerchuk is also known as Gary Vee. He is the Chairman of VaynerX – a communications firm – and CEO of VaynerMedia – a full-service advertising agency. His early success as an e-commerce expert and wine critic helped him gain a name. He has now transitioned to become a social media and digital marketing expert.
Vaynerchuk, who is known for his LinkedIn video content, has also authored several B2B books, such as “Crush It!” or “Jab, Jab, Jab, Right Hook.” His books have received positive reviews and attracted followers looking for his expertise in the marketing and business space.
Vaynerchuk’s expertise, his original communication style, and his dynamic engagement in social media have helped him build a large following. His influence goes beyond social media. He is also influential in the marketing and business communities.
Neil Patel founded his digital marketing company, which offers consulting, after being recognized for his contributions to online marketing. This includes search engine optimization, conversion optimization, and content marketing.
Patel has a reputation for sharing educational content via his blog, podcasts, and videos. He is a master at simplifying complex marketing concepts and making them understandable for beginners as well as experienced marketers.
Patel, a leading expert in the field of SEO, has developed a number of tools and software solutions to help with keyword research, website analytics, and SEO analysis.
Neil Patel shares regular updates, tips, and insights on LinkedIn. This attracts a large audience interested in keeping up to date with the latest trends in digital marketing.
Whitney Johnson is CEO of the human capital consultancy WLJ Advisors.
She has worked for Fortune 100 companies and has been a Wall Street equity analyst. She also invested alongside Harvard’s Clayton Christensen and coached with the renowned Marshall Goldsmith.
She was also selected for being a Top Voice on LinkedIn in 2018 with 1.8 Million followers. Whitney’s portfolio helps her to understand how companies operate, how investors perceive the world, and how coaches are most effective.
Scott Stratten is the founder and CEO of UnMarketing. He is best known for his insights into the intersection between marketing, social media, and customer experience. He is one of the most prominent speakers and writers when it comes to helping audiences embrace the age of disruption.
He also ran one of the world’s most successful viral video companies for almost a decade before focusing solely on speaking at corporate events for 3M, PepsiCo. Walmart, Adobe. IBM. Microsoft. Hard Rock Cafe. Cirque du Soleil. Saks Fifth Avenue. Deloitte.
He has also written several books about marketing and business, such as “UnMarketing”: Stop Marketing. Start Engaging.”
Stratten, in addition to his LinkedIn presence, is also active on Twitter. He shares his insights and observations and interacts directly with his audience.
Pam Moore is also known as “Pam Marketing Nut” and is recognized for her expertise in digital marketing, branding, and social media. Moore, CEO and founder at Marketing Nutz, discusses topics such as social media marketing and content strategy. She also covers building a bold presence for your brand on LinkedIn.
Moore is a leader in digital marketing.
Focus on humanizing brands and creating meaningful connections with the audience. Leverage tech to achieve marketing objectives.
Her influence and impact in the industry are reflected by her recognition as one of Forbes’ Top 5 Social Power Influencers. Her impressive following on social media and the success of her podcast “Social Zoom Factor,” which receives 100k downloads per month, also demonstrate her engagement and reach with a wide audience.
How to use LinkedIn as part of your marketing strategy
LinkedIn’s digital marketing influencers can also help you make the most of your LinkedIn platform. You can learn from them about topics such as branding, content, storytelling, SEO, and many more.
LinkedIn has 722 million members. It is an excellent platform for businesses with a targeted audience.
Follow the tips of digital marketing influencers to learn how to generate leads and build brand awareness effectively.
Learn from their marketing strategy on LinkedIn and how they attract the attention of high-level executives.
LinkedIn offers B2B marketing opportunities as well. Influencers can teach you how to use their tactics and help you understand your audience.
You can use LinkedIn digital marketing influencers to help you advance your career by leveraging the platform they provide and the knowledge that they share. You can get professional help by checking out the best influencer marketing companies in the UK.