Brands are desperate for help growing their social media presence as the landscape becomes more competitive. It’s good news for social media agencies. It also means that brands will have to deal with more challenges as they leave the entire management and marketing of social media to experts.
To meet the demands of their clients, agencies will have to upgrade their skill sets and toolkits. This guide is perfect for anyone looking to find the best agency.
This guide will give you a detailed look at what social marketing companies can offer. Also, we give you an overview of what agencies must do to achieve client goals. Let’s get started.
Why Hire a Social Media Marketing Agency?
Social media marketing is a complex task requiring much information and resources. These tools, like those we offer at Sprout, make the job of social media managers easier. Why would brands hire a social marketing agency when they could do it themselves instead?
Find out what value social media marketing agencies bring. What can agencies do to help brands fill gaps or improve their strategies?
Experience unmatched experience
The agencies can run campaigns and provide knowledge that is not possible in-house.
Social media is much more than being online and posting a photo. Staying on top of social algorithm changes is also essential. You also need the necessary skills to understand audience segmentation, social advertising, and other related topics. Hiring someone with experience is a great way to reap the benefits.
Agents have real-life experience. They have also worked on a wide range of client projects. They have learned social media and marketing strategies that are impossible to learn by reading. The expertise that they provide is challenging to duplicate in-house.
It is the same regarding growing communities or engaging with customers. You can do this yourself. Would it be worth the time and effort of your team? An agency could create a campaign in days that would take branded companies months to complete.
The best tools are available to agencies.
Social media agencies must manage several campaigns simultaneously in an efficient way. To achieve these results, they invest in powerful tools and platforms for analytics.
Let’s shine the spotlight on some success stories, such as Harper. The Australia-based company used Sprout tools to help its clients achieve impressive results. The agency saw a 458% YoY increase in Instagram engagement.
Agencies can handle multiple campaigns.
The agencies can run several campaigns simultaneously, which would otherwise slow down your internal team. Working with a social marketing agency allows brands to make better use of their existing team and accomplish more with them.
Social Media Management
The agencies can manage a brand’s social media presence, saving time and stress. The agencies can help brands develop their social media strategy by deciding what to post and which channels to target.
Many agencies offer in-house content development services. Content is produced that matches a brand’s voice and social media strategy. They can help brands understand their social media performance and take appropriate action.
Paid Social Media
Social advertising is becoming more popular as organic reach declines. The agencies help the brands create, implement and manage paid social strategies. The agencies are always on top of new trends and algorithm changes. These agencies use their skills and knowledge to boost social engagement among clients.
It can be time-consuming and rewarding to create social communities that are active and engaged. Some brands will only be able to make these communities with the help of an agency.