Metaverses are the next frontier of internet technology, and many popular brands have taken advantage of it. How can companies stand out in the multiverses of Metaverses?
This article will discuss the best practices for metaverse activations by top brands and which industries are making the most significant strides. You’ll find various metaverse examples from different industries to inspire your strategy.
Metaverse brand activations – What they look today
Metaverse activations can be done in many ways, but most involve using one or more technologies.
- Metaverse platforms such as Roblox and Decentraland provide virtual, immersive environments.
- Virtual and Augmented Reality Experiences
- Cryptocurrencies and non-fungible tokens
- QR codes
These are the most common. Top brands use these technologies to conduct digital advertising. Phygital Marketing combines digital and traditional tactics to create unique experiences for customers.
Frito-Lay, for example, used the Metaverse to create a phygital campaign. The Pass, the Ball Challenge, allows consumers to scan the QR code found on snack bags to enter the competition and win prizes, including an NFT. After watching the QR code, users will be asked to take a photo of themselves and place it on a digital ball.
Some companies are considering using the Metaverse for employee engagement and VR technology to meet with remote workers.
Early adopters are making great strides in the Metaverse, just as with any new technology. Here are some industries that have already made their mark.
In the Metaverse, real estate specialists are trading cryptocurrency. Metaverse platforms such as Decentraland, the Sandbox, and Decentraland are used to buy and sell properties. Some plots sell for millions of dollars.
EveryRealm, an investor and advisor in metaverse real estate, paid $4.3 Million for a plot of land in Sandbox to build Fanasty Islands. This is a collection of 100 unique private island villas.
You can also check out our Fashionable Clothing.
Unsurprisingly, the fashion industry was the first to embrace the Metaverse, with its forward-thinking and creative culture. Luxury fashion brands such as Gucci and Dolce & Gabbana launched exclusive digital apparel and NFTs, establishing themselves as trailblazers within the Metaverse. Even mass-market brands such as Pacsun invested heavily in connecting with metaverse audiences.
Pacsun launched its holiday season marketing campaign with the PacVerse. The PacVerse campaign follows the success of the brand’s presence in PACWORLD, on Roblox, and on Pacsun the Game, launched earlier this year. Brands extended their experiences within PACWORLD to include holiday-themed features, such as a gift store. In-store initiatives, rooftop screenings in Los Angeles, and in-store initiatives are all real-life experiences.
The campaign also relies on creator marketing, tapping a href=”https://c212.net/c/link/?t=0&l=en&o=3694622-1&h=3473906866&u=http%3A%2F%2Ftiktok.com%2F%40brookemonk_&a=Brooke+Monk”>Brooke Monk/a>, a href=”https://c212.net/c/c/c/c/c/c/ The campaign is also heavily focused on creator marketing. Brooke Monk, Mathieu Simieau, and virtual influencer Miquela are all involved.
There are also decentralization organizations, such as the Metaverse Fashion Council. They actively curate events and create professional networks in the Metaverse. MFC hosted and founded the first Metaverse Fashion Week.