What brands are the first to come to your mind when you hear “product marketing”?
Coca-Cola and Nike are all giants in their respective industries.
Marketing is all about the customer. It would help if you drew the consumer into your story to be a product marketer. Your consumer must feel that they are the protagonist of your account and that you are speaking directly to them through advertising and marketing.
Your products will be more successful if you connect more with your customers.
The importance of customer-centricity is a crucial concept for all four brands. Each brand is adept at connecting with, drawing in, and profoundly engaging customers by placing them at the center stage of the story.
Today we will discuss several strategies these brands have used for many years. Each company is a leader and a storyteller. They can focus on the customer while following sound product marketing principles.
What is product marketing?
Product marketing is bringing products to market, promoting them, and selling them to customers. This is where sales, marketing, and product development all come together.
Product marketers will help to market new products, enable sales to sell more, and work closely with product development to ensure that their products meet consumers’ needs.
Product marketers are responsible for three major jobs.
Effectively determining product positioning and messaging
Launching a product and making sure consumers know its value
Driving sales and demand for the product
Product marketers need to understand their market and target audience deeply. They must strategically position their products and use messaging that captivates and grabs attention. They can then drive demand for their product, increasing company revenue.
This process may involve different product marketers. One might be responsible for creating messaging that connects with consumers. One person may be responsible for driving demand or working with sales to ensure they have the correct information and resources to sell the products effectively.
Product marketers focus on the bottom of the sales funnel (BOFU), where they encourage prospects to purchase. Product marketing activities are often carried out at the decision/evaluation stage of the buyer’s journey. Product marketers are responsible for converting customers into loyal customers and obtaining people to buy products.
Why is Product Marketing Important
Product marketing is essential if you want to sell products. Your sales and marketing efforts will be hampered without product marketing.
Product marketing lets you gain insight into your target audience’s wants and needs. This helps you better understand your target audience and allows you to target them more effectively. It will also help you know your competitors and how to position your product on the market.
Product marketing empowers sales, marketing, product, customer service, and marketing teams to work together towards common goals. Your company will be able to increase sales and revenue.