Elmo’s post received more than 200 million views, and there were 18,000 replies. Elmo’s post has been viewed over 200 million times and received 18,000 responses.
Celebrities and brands also shared Elmo’s message. It caught the media’s attention. The New York Times, for example, reported it.
U.S. President Joe Biden took part in the online discussion to share mental health resources.
Elmo’s viral post is a result of the popularity of Sesame Street.
Elmo’s virality demonstrates how fictional characters like Elmo can be influencers. Characters with a strong presence on social media are ideal for creating viral moments.
Read on: Barbie’s not just a movie actress anymore — she’s a virtual influencer in social media.
A brand that has an iconic image
Douglas Holt is a marketing expert who specializes in cultural branding. He describes Elmo as an example of an “icon brand.” Douglas Holt, a cultural branding expert and marketing specialist, describes Elmo and Sesame Street as examples of “icon brands.”
Sesame Street was launched in 1969 and is a popular brand. There is also merchandise, video games, and storybooks. Big Bird, the Sesame Street book that I used to learn to read, now has a social media account.
Elmo, a puppeteer who has been a part of many TV shows and movies, is an icon.
The examples above clearly demonstrate that Elmo and Sesame Street are still popular brands on social media.
Elmo’s social media brand
Holt states that brands must be constantly maintained in order to stay iconic. Brands such as Sesame Street and Elmo need a social media presence.
Elmo is not the only Sesame Street character to have an X account. Oscar the Grouch, Big Bird, and Cookie Monster also have X accounts.
Elmo and his Sesame St. friends are part of a social media trend where fictional characters are given human traits. Virtual Influencers are similar.
Elmo’s X, a social media page, is run by a manager. But Elmo’s X gives the public a unique opportunity to interact with Elmo in new and exciting ways.
It is a constant struggle to keep iconic brands in the culture.