Who wouldn’t want to have more of something good?
My wife’s excellent baking skills are in high demand during the holidays.
Your subscribers also want more.
If your subscribers are engaged, they want to learn more about you and will be more likely to buy or recommend.
How can you improve email subscriber engagement levels?
It is both complex and straightforward.
You may have heard of these popular engagement phrases…
Write in a conversational style.
Talk to your friend as if you were a close friend.
Connect with your audience.
The sales pitch could be a better use of time.
How do you achieve that?
What if your email marketing campaign is aimed at thousands or even hundreds of thousands of people, all unique?
We’ve got answers.
You will need to invest some time, effort, and thought if you want to increase the engagement of your email subscribers. The same things you need to do when building close relationships.
It would help if you also were consistent.
Try not to take your partner for granted. You will suffer the consequences.
Your subscribers are no different.
You can expect your open rates to plummet and your unsubscribes to increase if you stop doing the work necessary to grab their attention.
We have you covered.
Here are seven tips on engaging email subscribers and creating a meaningful relationship with them.
Segment and more segmentStop is trying to sell to everyone. STOP RIGHT NOW.
You could save thousands of dollars by reaching many people with your marketing message.
Focus your attention.
Who is it that you are trying to sell?
What are the core values of your organization?
What do they look like?
What is their personality?
What are the problems they’re trying to solve?
It’s an introductory lesson in marketing, but we can lose sight of it when we get excited about more.
This is worth repeating.
Start by identifying two or three personas of your target audience and building a marketing campaign around them.
You’ll have a better chance of making them your friends if you get to know them well. They may even become brand advocates because they love you so much.
This Forbes article summarizes the key message: “Sell more by selling to fewer people.”
Once you have this down pat, it’s time to start segmenting your email marketing campaign.
Email Marketing Segmentation. What exactly is it? It would be best if you started doing this now.
Segmenting your email list means going beyond generic stuff like birthdays, gender, age, and geography.
You can segment your subscribers by:
- Subscriber Activity
- Purchase Interests
- Social interaction
- Content engagement
- Job Function
- Purchases made in the past
- Buy Frequency
- Shopping cart abandonment
- Click Here
- Page Views
Use this information to create segmented email campaigns based on your identified audiences.
You can make someone feel special by completing and sending emails based on their interests.
You will make them think that you understand them. You will make them feel like you are a natural person.