It’s a common saying. Visual content is powerful. It is the future of content marketing.
According to predictions, 74% of internet traffic will be video by 2020. By 2020, 75% of mobile data traffic will be video. We can live up to these expectations, with 60% of marketers and small-business owners planning to increase their video budget in 2017.
The sophistication of video is another phenomenon that has emerged with the increasing popularity of video online. Your video content must be engaging if you want people watching your content to learn more about your brand and to move down your sales funnel. Engaging, not just high-quality.
Interactive Video Marketing: What It Can Do
Top marketers constantly look for ways to stand out with video content. Interactive marketing is relatively new and can capture viewers’ attention and keep them there. It allows consumers to feel closer to their favorite brands and more interested in those they are introduced to.
Interactive is a great way to engage. You can make your brand’s digital presence more visible by completing a powerful, interactive CTA.
Interactive can be used to gather customer information. This interactive video from InContact shows this. Viewers can answer questions about themselves. The data is used to create targeted follow-up sales communications. This makes lead conversion much simpler than without it.
Wait, it gets even better. Interactive video can be used to determine how knowledgeable a viewer is while they are watching it and tailor the content accordingly. Personalized experience at its best. This is precisely how the Learning Care Group created videos to help educate its employees. They used the videos to get feedback from their employees. They were able to reduce employee training time by half.
Brilliant examples of Interactive Video Marketing
Interactive video’s greatest asset is its ability to be used only as a tool for creativity. You can do almost anything.
These five examples will give you an idea of interactive.
M&C Saatchi Stockholm was responsible for this clever video content, Earth 2045. They are the marketers for SPP (a major Swedish pension management company). This video won the Webby Award in 2016 for Best Use of Video or Moving Image. It is both visually and emotionally stimulating, and it provokes thought.
The message is to invest sustainably to ensure a world for you to enjoy after retirement.
Interactive slider using the method. Viewers can drag the slider to the left or right to see the alternative futures. M&C Saatchi spokesperson explained that the sliders allow viewers to control the content and see immediate results.
Mended Hearts is a non-profit that provides support and education and connects families with children with congenital heart disease (CHD) with the necessary resources. Mended Hearts launched an interactive animated video to encourage people to donate to Mended Little Hearts. This video shows that even a tiny amount of money can make a big difference in the lives of children. It is an excellent example of how every donation counts.
The message is to give a little and enrich a child’s life. Could you provide a little more to make it brighter?
A cute animated video about a boy with CHD: clicking a button at the bottom of the video will allow the viewer to pledge $1-10. Every small change, from $1 to $2 to $5 to $10 to create a brighter, more caring, and more vibrant world.