A guide to comparing & contrasting above-the-line and below-the-line marketing to choose the best for your business and keep your budget in check.
Where should you spend your marketing budget? On creating awareness and brand-building with above-the-line advertising – in print, billboards, and on-air or with direct marketing and below-the-line marketing methods such as telemarketing -as a traditional marketing method– and mailshots for personalization and conversion.
Before making hasty decisions, knowing what works best for your business is crucial.
Let this visual by Koozai, which showcases how ATL and BTL work, guide and assist you in deciding where to allocate your resources best by comparing and exploring: various methods and tactics used by marketing groups, how each type is performed, and used for optimal results, how each marketing group can be measured and the costs associated with your chosen method. Also, check our top digital marketing agencies for Startups article if you want one.