It means that Facebook usage (and other related patterns) is tracked and matched between devices, whether you’re using an old PC, a feature-packed smartphone of the latest generation, or even a wearable device.
Your Facebook login is the common thread.
Facebook will then be able to provide its advertisers with the accuracy of knowing who saw which advert, when and where it was shown, what device they used, and if the person clicked on the advert. The advertisers will be able to track the behaviors and patterns of your site or app.
Our global digital landlords and online marketers will constantly monitor your every move.
It’s not new news.
It’s not a new concept to report on multiple platforms or devices. Google announced in October that it would offer a similar cross-device capability to its AdWords customers. The marketing hype surrounding Facebook’s offering is more about attracting and retaining its paying advertisers.
Your online identity opens the door to the kingdom of online advertisers. This will enable interested parties to link your patterns and identify you, not just your device, by being able to attribute information such as gender, age, and user name to all online interactions through Facebook and other sites.
Rutger Blom, CC BY-NC-ND
The evolution of technologies is reshaping the rules of marketing without us even realizing it. This is all linked to our online identity.
Face (book) The Facts
Privacy should never be used with the internet.
The new thing is the increased intensity of the arms races by commercial and marketing organizations to grab their share of the money generated from your every move in cyberspace. Your every move in cyberspace is scrutinized more and more closely as the capabilities of technology evolve.
The increasing use of mobile devices, such as smartphones and tablets, combined with the constant push from organizations to interact online, is fueling the global monetization of our internet usage.
There are more “hits,” “views,” and clicks as a result of the increase in mobile users accessing apps or the internet. These numbers are fuel for digital marketing and advertising engines around the world.
The adage “if you don’t pay, you are the product” is more relevant today than ever.