Nearly 4 Billion people use social media worldwide. Therefore, brands naturally turn to social media as part of their digital marketing strategy. Did you know social media accounts for only 2% of B2B website traffic? Even less than 7% of the e-commerce website traffic for brands!
That may be why recent surveys show that CEOs don’t believe social media is producing the results they need. Marketers often need help to prove their effectiveness using metrics such as followers, impressions, and sentiment. ).
Is social media an excellent digital marketing strategy? It can, yes, but it cannot be used alone. Brands must have a solid content marketing strategy that serves as the foundation and incorporate social media to amplify their message.
Your First Marketing Hire Is For Social Media?
Too many ecommerce businesses, SaaS companies, and small startups believe social media is so vital that they hire a social media agency or person to help them market. Spending time and money on activities that do not produce business results is absurd.
Is advertising the best place to begin? You know that banner ads can have 99 problems; one click isn’t enough. Advertising accounts for only 10% of B2B sales and 20% of ecommerce businesses.
The biggest driver of leads and revenue is organic traffic Content is the best way to get organic traffic and rankings. The best thing about content marketing is that it costs less than paid ads or social media.
What CEOs have to say about Social Media Marketing
Recent surveys found that companies believe social media is crucial to their digital marketing strategies.
Here are some quick stats that will give you an idea about the CEO’s sentiment.
The 200 CEO respondents had much to say about social media’s effectiveness in building customer reputation and engaging customers. However, it could be more effective as a core marketing strategy and a driver for accurate metrics that are important: sales and conversions.
Marketers who spent a lot over the past decade using metrics such as clicks, impressions, and shares to show why social media is necessary and get CEOs on board are now faced with this unfortunate outcome.
So why are CEOs still unhappy with social media despite all the efforts? It all comes down to the inability to connect social media metrics to the most critical metrics for CEOs and the bottom line of a company: sales and conversions.
According to the same survey, 77% of CEOs believe marketing will directly impact their bottom line. They reported that their top three priorities were new customers, sales growth, and lead generation. Unsurprisingly, they find it challenging to convince them about the importance of social media if they don’t see how it affects what matters most.
Social Media isn’t enough on its own
Social media can be a powerful tool to engage with your audience and monitor the sentiment surrounding your brand. However, there are better or most effective marketing strategies than this one.
You don’t need social posts – you can use the platforms to create them.
One thing to remember for companies using social media to share content is that they don’t own it. Content shared via social media is owned by the platform that posted it. They can redistribute it for their financial gain, even though you may consider it proprietary.