Writing articles for your corporate blog can be a hassle, mainly if you post on the same topic daily. Your daily plan is to find a creative idea, write an engaging article and choose a suitable image. Even though these steps are complete, it’s still determined that people will love them.
This post will be about analyzing the top articles of a competitor. We will explore the various stages of finding the best competitor’s publications and suggest online tools to help you create great content.
What is the plan?
Learn which articles are most popular with your target audience.
These posts will help you understand what draws the reader.
Write about the problem.
Select images to be used in the article.
For any errors in your text, please check it.
Step 1: Find the top articles of your competitor for one minute
I took a random blog – https://www.toprankblog.com for the analysis. I don’t know anything about the competitors. What can I do to help? You can use an SEO tool such as Serpstat to analyze your competitors.
Enter your site address in the Serpstat search box, then select the region and the search engine.
Click “Find.” Next, click “find.”
The best articles
Please select your top competitors and open them in new tabs. Next, choose the SEO Research – Top Pages tool. Pay close attention to the “fb shares column” and click on the article with the highest shares.
Analyze these articles one by one.
Step 2: Find out why they are so popular
Ten of the most popular articles were taken. Almost all have over 1K FB shares. These posts should be a pattern. Why do people share it?
This spreadsheet is what I recommend:
What are our options now?
8 of 10 articles have numbers in their titles. It is a sign that people don’t like articles with only words. These articles contain empty text but no examples, screenshots, or lists. If people feel they will return to it, they will share it.
These articles almost all come from opinion leaders. It is a sign that people trust opinion leaders and can share the paper without reading the entire post. It also means we know that these articles are valuable and unique. Leaders don’t usually provide “empty” articles or rewriting. Quality is essential even if you haven’t had the chance to work with leaders. Write like these leaders.
Other writers, who are not that popular but still have a lot of shares, write articles with tons of helpful information you can apply to your service/business/blog right away. You will find examples, templates, and a list of valuable tools. There are also checklists. It can be shared to allow anyone to access these articles because they know that they will return to them.
You can do the same thing with competitor articles and come up with your conclusions about why these posts are so popular.