Paid media can be an effective way to generate leads and sales, but only if it’s done right and in the right places. How do you determine which locations are best for your company?
Testing, testing, and more testing.
You can test different channels and types of content to find the best-paid media channel that caters to your viewers’ needs, interests, preferences, and preferences.
This post will cover some of the basics of paid media. We’ll also discuss best practices and resources for more advanced users.
Different Types Of Paid Media Channel Options ( ) Compared to Owned and Earned Media
Paid Media Pitfalls to Avoid
Test and best practices for optimization
Discovery-Based Paid Media Examples: How Do I Start?
People often think of paid media when they think about discovery-based channels such as Google and other search engines. Many paid options can help customers find resources. Let’s take a look at some paid media options in this area.
Search Engine PPC
Paid media, such as on search engines like Google and Bing, allows businesses to reach relevant audiences actively looking for solutions to their problems and questions. As you can see, these ads are displayed based on relevancy to a search query. Many include conversion-oriented copy as well as clear CTAs that encourage user action.
Reddit is another platform that allows people to discover, find information, and explore the internet. Depending on location, subject matter, and community type, you can target different niches with thousands of forums and threads.
These ads are easy to create: All account holders need a 70×70 photo, ad copy, and a click-through link.
Stumble Upon Paid Discovery
StumbleUpon is a discovery engine that serves up random, interest-based material. It also allows companies to place advertisements, which means their websites are promoted among the content users discover. As you can see, Buzzfeed has had success with this platform.
These platforms allow companies to connect with their target audience in different ways. However, they all have a common focus: problem-solving and discovery.
Next, let’s take a look at paid media on social media.
Paid Media on Social Media Platforms
Many paid media options are available on social media, just as many platforms offer to advertise. These channels enable marketers to connect with highly engaged audiences.
Facebook offers many paid media opportunities in the feed and through its network partners (including Instagram). Marketers can target particular audiences with targeted Facebook ads.
Facebook may appear only for B2C marketers, but B2B buyers are just as expected. B2B buyers are not likely to use Facebook for business purposes, but they still need to understand their work. Although it may be challenging to get your message and product in front of people browsing the web, it will keep you top-of-mind when they shop or buy.
Tweet is another social network that offers paid media placements. Although it has a smaller user base than Facebook (313M), marketers still have the opportunity to connect with their unique community. This is Acura’s Tweet advertisement to promote its interactive offering.
LinkedIn is an excellent platform for organizations that want to reach professionals. As you can see, LinkedIn allows you to create many types of ads based on your campaign objectives and budget.
YouTube, a popular advertising medium that lets marketers reach a large audience via online video viewing, continues to grow. Forrester data reveals that over one-third of the internet time is spent watching video content. Marketing departments are increasingly considering these types of paid media.