71% of internet users think that ads are more intrusive today than they were a few years ago. People prefer to be bombarded with brand advertisements and messaging that speak directly to their goals and needs.
What is the best content marketing tool you have today? Events.
Major marketing events have the potential to provide a greater level of value to consumers than any other content. They combine experience with product demonstrations. An event allows customers to interact with experts, ask questions and connect with others interested in learning. They don’t have to watch a video tutorial to learn how a product works. Instead, they can try it out and get the help they need to make the most of their products.
Experienced marketers echo this shift in consumer preferences and behavior. Experienced marketers believe trade shows and conferences are essential to improving customer experiences. B2B marketers find in-person marketing even more appealing. Events are viewed as the most efficient content tool by 67 percent of respondents.
Forrester estimates that event marketing accounts for about 20% of all B2B marketing budgets. In the USA alone, $108 billion annually is spent on event marketing. Event marketing accounts for 20-25% percent of total marketing budgets. Event marketing will continue to be a significant part of the future. Companies realize that experiential marketing is a powerful tool for marketing. This explosion raises the question: What’s next for experiential event marketing?
Event Marketing: The Benefits
In-person events, i.e., Human interaction, have a more significant impact than any social media posts or email newsletters. The event echo effect makes this accurate after they occur and again afterward. Participating in the best market conferences will allow you to generate hot leads and build interest.
The best thing about event marketing is after the fact. You can repurpose event content and build your brand community. These are the benefits that event marketing can bring to a business or brand.
A Genuine Buyer Perspective
For creating and leveraging accurate buyer personas, gaining knowledge from face–to–face interactions with customers is crucial. B2B brands are more likely to have limited customer interaction. This is especially true for B2B brands.
The quality of your feedback and insights from real-time human interaction will be a tremendous asset for enriching your buyer’s persons and improving your products and services to your customers. Unexpected customer churn may be caused by a problem with your products or services. You might also discover strengths you didn’t know you had and can use to your advantage.