The lawyers said that, even though it was [originally] our idea, it belonged to the BBC.
To at least alleviate the problem, the team will tour the world, hosting each episode from a giant tent.
The Grand Tour tent is located in California. Amazon Studios
has reported that the program’s budget per episode is PS4.5 million ($ 7.4 million) – ten times more than the budget assigned for Top Gear.
The Grand Tour’s opening title sequence is, which cost PS2.5m (A$4.1m) by itself. It pays homage to Mad Max Fury Road.
The Grand Tour of Namibia Amazon Studios
It’s a huge show with high expectations from fans and Amazon Prime.
Amazon Prime is currently only available in the US, UK, Germany, and Japan. However, Amazon has just announced that the show will be made available in over 200 countries starting in December.
What accent is on the Holden Man 3,000
What impact would The Grand Tour and the possible launch of Amazon Prime in Australia have on Australia’s media landscape? And what about Australians’ viewing habits?
Launch program for flagship products
There were rumors that The Grand Tour was going to be the program used for the launch of Amazon Prime in Australia.
Netflix’s global launch has been a huge success. Netflix dominates the VoD market in Australia. Its subscription numbers far exceed those of other local services.
Netflix’s success has led to a reshaping of the local media landscape.
Quickflix is still uncertain about its future despite a recent acquisition. Presto will stop its service by January 2017. Foxtel is also reshaping its packages and pricing in an attempt to reinvent itself in a constantly changing market.
Amazon Prime is now available in Australia, and two international VoD providers will compete with one locally owned VoD provider Stan.
Hulu is another VoD/streaming service that may also set its sights on Australia soon. Foxtel is likely to be the most affected by this due to its recently signed deal to stream several sports channels.
The Grand Tour is available for Australians, but after the launch date, and only as a paid subscription, not a free-to-air service.
Will Australians find alternative means to access Netflix, like we did with Orange Is The New Black and House of Cards before the local launch of Netflix? Australian consumers have proven that they are willing to find a way to access the content, as they did when Game of Thrones was only available on Foxtel.
The Grand Tour will likely increase the apparent decline of copyright infringement.
The Grand Tour will have fans wanting to see the antics of the presenters. Amazon Studios
Downloads from Australia and other illegal sources
Australia is a world leader in piracy, especially of films, music, and TV programs.
Research shows that Australians are more likely to download illegally popular content because it’s harder to get access to it legally.
Australians are more expensive than consumers in the United States or the European Union for digital goods. They also have fewer choices in terms of distribution channels and face delays and denials in access.
It became apparent very quickly when Australian consumers were asked about their download habits, and they often felt morally justified to do so if the content was not available via legal channels.
They are not hard-core pirates that never pay for content. These are consumers who think that paying for content, provided they receive fair treatment in return, is the right thing.
Australians can sometimes feel cheated by the digital media market. Consumers in Australia blame the distributors for failing to keep up with the demand for convenient digital distribution channels.
The problem is that the media markets are geographically segmented, but the demand for popular television shows, movies, and music is worldwide. Advertising campaigns are massively successful in generating demand for new releases all over the world. Fans want to take part in the global conversation about new releases.
Media markets around the world are complex. Exclusive deals are a good way to lock in content for a premium distribution company that wants to keep customers locked into monthly cable plans.
When consumers are told that they will have to wait before they can access the content, they may resort to illegal downloading in order not to accept what they perceive as a bad deal.
Do we need to subscribe multiple times?
Australian VoD services struggle to compete with the digital media market changes that have occurred in recent years.
In the long term, increased competition is usually better for consumers. The fragmentation of distribution channels may lead to more exclusive releases and a smaller catalog as subscription services compete to gain viewers.
Netflix has used its Netflix originals to lure subscribers and is set to a href= “http://www.news.com.au/technology/home-entertainment/tv/netflix-allocates-78 billion for creating original content in 2017/newsstory/f9ea0c06e9982729ba689694f293ac29”>invest/a> US$6 billion ($A7.78 billion) on new content in 2017. Netflix is using its Netflix Originals to attract subscribers. It plans to spend US$6.78 billion (A7.78billion) on original content in 2017.
What happens to consumers if there is a multitude of VoD services, each producing its own original content? Will consumers have to subscribe to several VoD services, or will they be able to switch between them in the future?
The Digital Media Research Centre tracks consumer outcomes within these industries that are rapidly changing.
Meanwhile, the consumer will continue to rebel. It is possible that exclusives will encourage more consumers to violate copyrights, which would lead them to download The Grand Tour illegally.
VoD services will continue to lose out on consumers until they find a way to give them access to media that they desire.