Are you able to optimize your sales lead routing and assignment processes? You can only…

Salesforce and LinkedIn Survey: New B2B Persona Research
Have you ever looked at the accuracy and quality of your contact and B2B information?…

Weekend Reading: “The New Rules of Marketing & PR” by David Meerman
David Meerman Scott hosted the 136th episode of The Marketing Book Podcast. Scott is the…

Who should own lead generation for a complex sale?
Salespeople are not often called “lead generation” by companies. Instead, they use terms such as…

The Marketing ROI of small businesses is a lesson we can all learn from
Technology has allowed small and startup businesses to compete with large corporations. Competing with large…

How Event Marketing Works, and Why It’s Not.
71% of internet users think that ads are more intrusive today than they were a few…

How to do Lead Management that Improves Conversion
This post will focus on lead management to increase sales conversion. Here’s why: First, conversion…

Checklist for the Finished Blog Post by Your Writer
What is the hardest part of writing a blog post? You’ve chosen the right topic,…

Understanding the shift to contextualized content marketing
Your content’s context is just as important as its quality. The concept of contextualized content…

How to Write the Article People Want to Share
Writing articles for your corporate blog can be a hassle, mainly if you post on…