Profits are water. They are essential for a business to survive. Customers interact with us,…
Digital Marketing
Weekend Reading: “Hacking Growth” by Sean Ellis
In 2010, Sean Ellis invented the term “growth hacker.” In 2010, Sean Ellis coined the…
Digital Marketing
How to improve lead routing to skyrocket sales results
Are you able to optimize your sales lead routing and assignment processes? You can only…
Digital Marketing
Salesforce and LinkedIn Survey: New B2B Persona Research
Have you ever looked at the accuracy and quality of your contact and B2B information?…
Digital Marketing
Weekend Reading: “The New Rules of Marketing & PR” by David Meerman
David Meerman Scott hosted the 136th episode of The Marketing Book Podcast. Scott is the…
Digital Marketing
Who should own lead generation for a complex sale?
Salespeople are not often called “lead generation” by companies. Instead, they use terms such as…
Digital Marketing
The Marketing ROI of small businesses is a lesson we can all learn from
Technology has allowed small and startup businesses to compete with large corporations. Competing with large…
Digital Marketing
How Event Marketing Works, and Why It’s Not.
71% of internet users think that ads are more intrusive today than they were a few…
Digital Marketing
How to do Lead Management that Improves Conversion
This post will focus on lead management to increase sales conversion. Here’s why: First, conversion…
Digital Marketing
Checklist for the Finished Blog Post by Your Writer
What is the hardest part of writing a blog post? You’ve chosen the right topic,…