Do you want to be able to manage the shifting priorities of your marketing team better?
What about better visibility of the marketing projects?
You would like a productivity boost to help you make more of your to-do lists.
These are the top benefits of adopting an Agile approach, according to the 11th Annual State of Agile Report.
Although primarily focused on IT and software, this report provides valuable insights into all stages of the Agile marketing journey.
The most important takeaways from the report for this year include the following:
Marketing teams that adopt Agile have a first-mover advantage.
Agility’s benefits are stable and can be applied to any group.
As they strive for agility, software and marketing teams face similar problems.
Slowly, the Agile Virus is Spreading
A staggering 94% of respondents stated that their organizations practice agile. However, 60% said their organizations don’t use Agile as a majority.
Only 8% of respondents say that their entire company has switched to Agile. This means there are still significant benefits for non-IT teams adopting Agile ASAP.
It was interesting to note that the time it took for people to report being agile in their workplaces remained relatively stable between 2015 and 2106.
Similar benefits for IT and Agile Marketing
The top three benefits of Agile have remained stable for the sixth consecutive year.
Ability to adapt to changing priorities
Productivity increases in the team
The visibility of projects improved
These outcomes are not only relevant to IT or software. It is essential to be aware of how widespread they are. Marketers must be better at managing priorities and need to be more productive. We also need to make the work of our employees more visible throughout the company.
Agile is the answer, and it has been doing so for many years.
If these Big Three Benefits don’t suffice, here’s the complete list:
Another quick note: 98% said that Agile projects helped their organization succeed.
What other initiatives have a success rate of close to 100 percent?
Shared Agile Challenges
You’re just one of many struggling to convince executives or other high-ranking employees that Agile is the best way to go. Even though Agile software development is over a decade old, it still challenges the organization to embrace the concept.
Respondents working to scale Agile found that 63% felt their company culture needed to be more compatible with agile values. 47% stated that they had limited experience using Agile methods.
Most likely, the other names on this list are familiar to you too.
Last note: 51% of questioned respondents said they use Agile practices to manage their outsourced development projects. This is contrary to the belief held by some marketers that outsourcing, agencies, and freelancers are incompatible with Agile teams. We can do it if they can.